Atlas A

Atlas Cloud Stories:
Ruth Eckerd Hall Experience

Changing lives through the performing arts - together.

WebOps

Who.

As one of America’s top concert halls in the United States (ranked #7, nationally), Ruth Eckerd Hall (REH) is considered an acoustically perfect Performance Arts venue. A performance held at its theatre is an uninterrupted, almost mesmerizing experience for the spectator. This 73,000 square foot venue hosts more than 465,000 visitors a year, and includes a range of external venues.

We’ve been working with REH for many years - and when they wanted to move to reimagine their digital experience, they knew exactly who to go to.

With our deep experience in the arts and nonprofit sector, we understood exactly how to be the best partner-in-crime in REH’s journey to change lives through the performing arts.

WebOps

The Challenge.

REH was feeling increasingly limited by its physical infrastructure. It was difficult to scale, and time-consuming and expensive to maintain.

With their entire business revolving around ticket sales, we knew that that’s where their focus should lie - not dealing with the hassle of their physical infrastructure. And, at the end of the day, the work done to maintain the architecture didn’t directly serve the REH’s mission of “changing lives through the performing arts”.

With several venues and shows associated with the Ruth Eckerd Hall Experience, we wanted to simplify any unnecessary steps. At the time, they facilitated ticketing in conjunction with Tessitura, the largest ticketing platform in the Arts world.

With their season soon in full swing, we knew we needed to come up with a plan that would effectively and efficiently migrate their site to the Atlas Cloud, while also phasing out Tessitura’s full API integration in favor of the newer TN Express Web (TNEW).

We knew they needed a technical partner who would be by their side every step of the way (that’s us!).

The Solution

We spent several days collaborating with REH’s team and leading them through our Atlas Cloud Workshop, a program designed to get a 360 degree view of an organization's cloud readiness and infrastructure needs, with the goal of defining an individualized roadmap toward cloud migration. We went into the process intending to better understand their team, structure, technical needs, and overarching business objectives, while pinpointing exactly how to optimize costs and save them money.

With their season soon in full swing, we came up with a cloud migration strategy that would effectively and efficiently migrate their site to the Atlas Cloud, while also phasing out Tessitura’s full API integration in favor of the newer TN Express Web (TNEW).

We worked with them every step of the way to implement this plan and ensure that the process and outcomes fit within their overarching business goals.

When compared to the leading cloud hosting provider, REH saved close to $30,000  annually, allowing them to reinvest in their mission of changing lives through the performing arts.

A Lasting Relationship.

We quickly identified a cloud migration strategy that included a targeted methodology, best practices and unique tools - all tailored to fit REH and effectively migrate their applications to the cloud.

The switch to the Atlas Cloud brought along a beautiful user experience and growth of their e-commerce revenue - due to the increased stability and availability the Atlas Cloud offers a 99.99% SLA.

When compared to the leading cloud hosting provider, REH saved close to $30,000 annually.

But, by and large, the best outcome of the move to the Atlas Cloud was the deep and personal relationship that we solidified with REH and their staff. Since our initial connection with them in 2016, we’ve become partners-in-crime, and are there for any (and every) technology need.

The End Result:


By migrating to the Atlas Cloud, Ruth Eckard Hall was able to save over $30,000 annually which enabled them to reinvest in the community and continue to change lives through the performing arts.

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