As one of America’s top concert halls in the United States (ranked #7, nationally), Ruth Eckerd Hall (REH) is considered an acoustically perfect Performance Arts venue. A performance held at its theatre is an uninterrupted, almost mesmerizing experience for the spectator. This 73,000 square foot venue hosts more than 465,000 visitors a year, and includes a range of external venues.
We’ve been working with REH for many years - and when they wanted to move to reimagine their digital experience, they knew exactly who to go to.
With our deep experience in the arts and nonprofit sector, we understood exactly how to be the best partner-in-crime in REH’s journey to change lives through the performing arts.
REH was feeling increasingly limited by its physical infrastructure. It was difficult to scale, and time-consuming and expensive to maintain.
With their entire business revolving around ticket sales, we knew that that’s where their focus should lie - not dealing with the hassle of their physical infrastructure. And, at the end of the day, the work done to maintain the architecture didn’t directly serve the REH’s mission of “changing lives through the performing arts”.
With several venues and shows associated with the Ruth Eckerd Hall Experience, we wanted to simplify any unnecessary steps. At the time, they facilitated ticketing in conjunction with Tessitura, the largest ticketing platform in the Arts world.
With their season soon in full swing, we knew we needed to come up with a plan that would effectively and efficiently migrate their site to the Atlas Cloud, while also phasing out Tessitura’s full API integration in favor of the newer TN Express Web (TNEW).
We knew they needed a technical partner who would be by their side every step of the way (that’s us!).