Feld Entertainment® is a global powerhouse, known as the worldwide leader in producing and presenting live touring family entertainment experiences to the masses - bringing people together and uplifting the human spirit. Properties include Monster Jam®, Monster Energy AMA Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience and Jurassic World Live Tour.
Feld’s reach is huge - entertaining millions of fans each year and producing more than 3,500 shows in as many as 75 countries on six continents. From 12,000-pound trucks soaring through the air to beloved Disney characters skating across the ice, Feld creates a range of amazing experiences for children and adults alike.
Feld Entertainment’s live shows and experiences are driven by one thing - ticket sales. At any given moment, Feld’s many properties receive around 7,700 requests per minute (more than 340 million requests per month) and any delineation from that results in lost revenue opportunity. Big losses. According to Gartner, the average cost per minute of downtime is $5,600 - just for normal companies not dependent on ticket sales.
Feld came to us in 2017 plagued with unacceptably high downtime and scalability challenges across their properties. With all 8 event-based sites focused solely on ticketing, this was an issue. This disruption to their business came with a whole ‘nother array of difficulties - reduced employee productivity, high frustration rates, and revenue losses.
Our team of cloud experts dove into Feld - spending days with their core internal team to implement our Atlas Cloud Workshop - a program designed to fully understand the unique infrastructure needs, business goals, and challenges for each of Feld’s 8 properties. What we came up with was a fine-tuned and unique cloud migration pathway aimed at efficiently moving Feld from Acquia to the Atlas Cloud.
One by one, we migrated Feld’s properties - from Monster Jam to Disney on Ice - to the Atlas Cloud. Each of these properties had their own challenges - from tangled backends and inaccessible content management systems to terrible customer experience - and required complete rebuilds and customized ticketing platforms.
The results were simple, immediate, and vital to the financial health of Feld’s many brands.